SodaStream, the renowned at-home sparkling water machine brand, operates under the belief that while customer acquisition is of the utmost importance, re-engagement will provide longer-term value for the brand in recurring revenue through greater loyalty. In this exciting keynote session, Eliad Elkabetz, Head of Product and Operations for Global eCommerce, will take the stage and explain how SodaStream has been able to actualize this with personalization. Plus, he’ll share how a scalable testing approach has allowed the team to minimize business risk and quickly determine which campaigns move the needle across its 16 sites worldwide.
We will cover:
- Three pillars of personalization that make up SodaStream’s successful re-engagement strategy
- How SodaStream overcomes the challenge of anonymous visitors with real-time personalization
- The team’s scaled testing approach that protects site KPIs when deploying new products
- Key takeaways from the SodaStream team that you can act on in the next week, month, and year
