Primark wanted a deeper level of engagement with their customers and decided to propel their in-store experience.
In this masterclass, you will learn:
- How Primark embraced digital transformation to improve customer experience and ease of shopping
- The approach Primark took to choose the right solutions
- How Click & Collect created incremental sales and profit potential
K5 - die zentrale Anlaufstelle für Macher*innen, die den E-Commerce und den Future Retail mitgestalten. Top Händler und Dienstleister tauschen sich über aktuelle Situationen und Trends der digitalen Handelsszene aus.
