- Pricing is one of the most important tools for increasing profitability in retail and one of the most attractive use cases for AI applications
- Setting optimal prices for retailers in the Home & Living segment is an increasing challenge.
- Several factors influence pricing decisions in the Home & Living segment, such as product lifecycles, competitors' prices and marketing activities.
- In addition, retailers in this segment often sell private label products for which information on competitor data is not readily available
- For Westwing, which sells a large and diverse product range in 11 European countries, optimising pricing is a particular challenge.
- In this masterclass, you will learn how 7Learning's AI-supported predictive pricing helps Westwing to take all relevant influencing factors into account, automate pricing decisions and significantly increase profits
