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K5 Konferenz 2025    24. + 25. Juni 2025, Berlin
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Miele’s Journey to Effortless Product Discovery with Neocom

Tag 1 | 25.06.24
Expo Stage
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In this session we will explore how Miele, in partnership with Neocom, is transforming the digital shopping experience. Dana Nedamaldeen, Co-Founder and CEO of Neocom will delve together with Andres Isiegas, E-Commerce Merchandiser at Miele X, into the challenges of traditional product discovery, such as choice overload, multiple touch-points, and the ROPO effect. Learn about Miele’s journey, the reasons behind their strategic changes, and the impressive results achieved through this partnership. Discover how Gen-AI is revolutionizing Guided Selling and get a sneak peek at Neocom’s latest AI-driven innovations. Don’t miss this opportunity to see how Miele is redefining digital storefronts to enhance customer experience and drive success.

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