Google is promoting Performance Max (PMax) as its most advanced ad technology, yet brands and retailers often find its one-size-fits-all approach clashing with their unique challenges.
Join us as we explore THG's (formerly The Hut Group) journey to mastering PMax, leading to 39% revenue growth for Lookfantastic in Germany and doubling of MyProtein’s revenue in Japan.
This session will guide you through aligning performance marketing strategies with key business goals, ensuring every campaign contributes to your bottom line. You’ll learn how to:
Strategically feed the PMax algorithm to achieve sustainable revenue growth
Push strategic product lines to boost overall profitability
Lower logistics costs while attracting new buyers
Use testing to develop impactful, goal-driven campaigns
